Roger Clarke, Director

Roger Clarke has been with Liberation BC since 2006, beginning with the campaign against KFC. He went vegan in 2005 after a year of being vegetarian, and many years of rationalizing before that. Roger moved to Vancouver in 2005. He's currently a PhD student in philosophy at UBC. Roger serves as Liberation BC’s Events Co-ordinator.

Glenn Gaetz, Director

Vegan since 1997, Glenn decided to become more active in the animal rights movement after he moved from the US to Canada in 2005.

He grew up on a small homestead in Vermont with cows, pigs, and goats. The pigs and cows were raised for meat and the goats were raised for milk. More recently he spent a month as an intern at Farm Sanctuary in California, helping with animal care.

Glenn received a BA in English & Philosophy from Boston University in 1997. He worked for several years in marketing at a publishing company in Boston. Now he works on fundraising campaigns for nonprofits as an Online & Creative Consultant with a Vancouver-based agency, doing graphic design, web development, and other creative work. He spends his days helping a variety of charities raise money to support their missions, and in his free time he works to promote a world where animals are treated with genuine respect.

He recently received a Certificate in Dialogue and Civic Engagement from Simon Fraser
University. He has been using the knowledge he gained from this certificate program to organize Animal Advocacy Camp and Liberation BC’s Animal Rights Community Dialogue Series.

Becci Gindin-Clarke, Director

Becci Gindin-Clarke became involved with Liberation BC in 2006, shortly after having moved to Vancouver.

A life-long environmentalist and animal lover (whose favourite food was chicken!), Becci defended worms and bugs from grade school classmates on the playground and chose to stop eating pigs and fish at the age of 8.  In 2003, she was involved in fair trade and anti-sweatshop activism at the University of Colorado when she learned about the realities of animal exploitation. She went vegan the next year and began to volunteer with the university’s animal rights group, CUPAW.

Becci received a BA in Linguistics from the University of Colorado in 2004, and is in charge of researching and writing content for the Liberation BC website. She has also drawn two Liberation BC colouring books, My Animal Friends and Furry Friends. Becci is the coordinator for the annual Walk for Farm Animals event which raises funds for Farm Sanctuary, North America's largest farmed animal rescue organization.

Willow Hoechsmann, Director

Willow grew up in southern Alberta, just a few minutes from one of the largest cattle slaughterhouses in Canada. The sight of countless cattle being held for slaughter haunted her. Shortly after moving to British Columbia in 2001, she went vegetarian. In 2008, she went vegan.

While working towards her BA in psychology, Willow focused her attention on humane education principles and became increasingly discouraged by the mainstream view of animals as mere commodities and not sentient beings. She is currently working to receive CCP certification through the Credit Institute of Canada.

In 2006, after volunteering with the Wildlife Rescue Association and the BC SPCA, Willow started searching for groups that helped farm animals. She met Liberation BC directors Glenn and Joanne while volunteering for the US-based charity Farm Sanctuary, and found comfort in discovering others who shared her concern for the welfare of all animals.

Willow joined the board of directors in 2008 as treasurer.